How Fashion is Saving Lives…Literally

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No, this isn’t an article about how this season’s white boots can elevate your office ensemble. I’m being literal.

The world of beauty and fashion are joining forces to tackle one of the most prevalent problems in the world; mental illness. Modern society is just waking up to the previously taboo subject, and sweeping it under the rug has produced devastating effects. The suicide rate in the US is growing, and sharply.

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Runway 2 Life is tackling this issue head on. At the iconic Main Street Station, models will take to the runway wearing this season’s hottest looks, and the proceeds will go to Runway 2 Life. This innovative charity focuses on grassroots therapy, training unofficial therapists, such as hair stylists and bartenders, to listen for signs that someone’s in trouble. Runway 2 Life provides resources and training to those with boots on the ground, so they know how to respond, guide the conversation and get these people help. After all, the recent suicides of Kate Spade and Anthony Bourdain are still fresh wounds, and a wake-up call to everyone.

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Founder and Director Alicia Amsler

“Our mission is to start conversations, provide resources and educate our community about mental illness,” says Founder and Director Alicia Amsler. “We want people to start asking one important question, ‘Tell me more.'”

Expect a dazzling show, where you can even purchase the clothing worn by the models, Moda Operandi style! There will be refreshments, a silent auction, music, a kickin’ after party, even a chance to win a pool!   All proceeds will benefit Runway 2 Life.

RVA, don’t miss your chance to give back, and glamorously. The event is Friday October 12th at 7p.  Buy your tickets today!

PS) To be fair though, this season’s white boots can elevate your style.

 

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